Tired of your Vendor Experience?
The Business of Trusted Relationships
It’s true that in life we work on building meaningful trusted relationships that we can turn to for advice, direction or assistance with a task. In any situation whether that be within the family, the sports club or business, we all hold various relationships and backgrounds with people who play different trusted roles in our lives. Harvard Business Review says “Trust is the social glue that holds business relationships together” and then goes on to say that through trusted relationships,” Both sides achieve better economic outcomes in negotiations.”
The world of business leverages these principles, with many of us looking to those we trust for advice, direction and assistance with the task at hand. So it is a surprise then to see particularly larger vendors treating their customers poorly.
Over recent years, this has become near common place with a raft of acquisitions, syphoning up a number of the application providers into large corporate juggernauts.
The juggernauts then, with their sole focus on quarter to quarter results, inevitably drive bad behavior into the market place either with or without full knowledge. All sorts of unnatural acts ensue to ensure that quarterly results are achieved, including the threat of an audit or other such similar negative actions. How does that improve the vendor experience?
It’s Time for a “New Normal”:
Okay, admittedly that phrase has likely been overused in recent times, but the point is valid for this situation. With a SaaS subscription model the paradigm shifts. For sure, you’re signed up for the term, but with predefined rules around growth, be it by a revenue metric or a user metric or another method. There is a protection from the overzealous sales rep looking to complete his or her end of quarter result.
Beyond this there is a new way of procuring enterprise applications and engaging the systems Integrator (SI). This new way is through a truly trusted and collaborative business partner relationship, where both entities understand each other’s roles in the activity and consider what is right and appropriate for each other.
An approach where the partner can supply provisioning, enablement, and support the solution from the inception through to the completion of the term and beyond. Where the goal is to jointly create business value both for the customer and for the SI. At the crux of any collaborative relationship is the notion that each party brings important resources and capabilities to the table that will build long-term value.
We recognize that every time our customers interact with our brand, directly or indirectly, for whatever reason, they are implicitly or explicitly rating the experience they have with us and comparing that experience with the promise we make in our advertising and our marketing.
Thus we continually ask ourselves how we would feel if we were our own customer. We never see ourselves as a simple vendor. Yes, we pay close attention to competitors and continually improve our internal processes, but we obsess over our customer’s experience with us.
In today’s “New Normal” for enterprise software, it is easier than ever before to automate your business. We want to make it easy for you to do business with us as well. We will fight to drive value for your organisation every day. We will architect your environment so there are no artificial tie-ins. If you have business reason to leave us at a future date, it is as simple to leave, as it is to work with us. We will work vigorously to earn and keep our customers trust.
It’s the way it should be – Simple builds Trust! It’s that simple!
We would welcome the opportunity to take you through our customer partnering model, along with an introduction to Nextworld enterprise applications. We have reinvisioned and redefined the customer, partner, vendor model. Now is a great time to change your vendor experience while making the move to next generation cloud based enterprise applications. Let us help you on your journey to your new normal.
Tired of Your Vendor Experience?
Together, we can address the elephant in the room.
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